Nov 11, 2013

It's high time the world shifts to A2 milk


If only these children were to be given A2 milk to drink 


Sale of healthy A2 milk in Britain and Ireland has reached £ 1 million in just one year after its launch. A2 milk is now available in 1000 stores across UK and Ireland, including big retailers like Tesco, Morrison and Co-op. In Australia and New Zealand, A2 milk is now the fastest growing with a share of 8 per cent of the milk market, the sales increasing by 57 per cent in a year.

 

This is not a promotion for yet another brand of milk. A2 is actually a beta-casein protein in the milk – A2 allele gene – that makes milk healthy and nutritious. What makes it more significant and relevant for us is that all domestic cow and buffalo breeds – often labeled as desi – contain A2 allele gene. In other words, 100 per cent of milk of desi cattle breeds contains the A2 allele making it richer in nutrients and much healthier than the milk of exotic cattle breeds.

 

If you are not drinking A2 milk, the chances are that in the long term you are likely to suffer from allergies, diabetes, obesity and cardio-vascular diseases. While the exotic cattle breeds may be producing higher milk but because of the concentration of A1 allele gene in their bodies, the milk they produce is much inferior in quality. As per a report in The Telegraph, London, the commonly consumed milk contains A1 allele leading to allergies, causing bloating, abdominal pain, nausea, diarrhea and constipation.

 

Accordingly, a study published last month in the scientific journal Infant has linked A1 milk with increased risk of type 1 diabetes in some infants, adverse immune responses, digestive disorders and respiratory dysfunction. It is primarily for the health advantages that A2 milk offers that singer Dannii Minogue, who was faced with digestive disorders, has now become a brand ambassador for the A2 milk.  

 

In Australia and New Zealand, the sale of A2 milk has zipped beyond expectations, raising the share market for Freedom Foods, one of the best performing dairy companies. Pepsi Foods too has been on the forefront, and now plans to take A2 milk to the European market outside Britain. Meanwhile, China too has emerged as a strong market for A2 milk after the scandal surrounding the sale of spurious baby milk powder some years back. It is expected, China’s intake of A2 milk in the rapidly growing infant food market will double by 2020.

 

Meanwhile, studies by the National Bureau of Animal Genetic Resources (NBAGR), Karnal, have established the superiority of A2 milk in Indian breeds. In a detailed study scanning 22 desi breeds recently, it found A2 allele to be 100 per cent available in the five high-yielding milk breeds – Red Sindhi, Gir, Rathi, Shahiwal and Tharparkar. In the remaining breeds, the availability of A2 allele gene was 94 per cent. Comparatively, in the exotic breeds Jersey and Holstein Friesian, the availability of A2 allele gene was only 60 per cent. 

 

Although a lot of excitement was expressed some months back, when Pakistan gifted a high-yielding Nili-Ravi buffalo to the visiting deputy chief minister of Punjab, Sukhbir Singh Badal, it is high time Punjab takes a lead in promoting and making available A2 milk. With an average consumption of about 944 grams per day, Punjab does top the chart as far as milk intake in concerned. But it is the quality of the milk that should now be the hallmark of every dairy development expansion plan.

 

The economic cost of promoting desi breeds, even if the Indian domestic breeds are relatively low producing compared to some of the exotic breeds, is relatively much higher given the health advantages, especially in a population where diabetes, cardio-vascular diseases, allergies, digestive disorders are on an upswing. Since A2 milk builds up immunity, it certainly offers a big advantage over the commonly sold milk. Punjabis would be willing to pay a premium if the Milkfed begins to sell A2 milk in pouches. At the same time, promotion for A2 milk will help farmers shift to traditional breeds which very well integrate with natural farming systems. Promotion of A2 milk will also make hundreds of gaushalas spread across the State turn economically viable. #

5 comments:

Anonymous said...

Thanks for this article on a2 milk.For last 1 year I am consuming only a2 milk from pathmedha which having kankrej breed cows and my health improve lot.My digestion also improved. Thanks again

Anonymous said...

Thanks For information for details you can also refer to http://ajitvadakayil.blogspot.in/2013/07/nutritious-a1-milk-of-vedic-cows-with.html

Subramani Reddy said...

Thank so much for a much informative article. Hope people of India will realize this and start demanding A2 milk and help themselves.

Subramani Reddy said...

As the Desi cow is the central part of the natural farming practice its dung and its urine are also very much better than that of the jersey and HF cows. 1 gram of Desi cow dung has 3-5 core effective beneficial micro-organisms where as jersey and HF cow dung has only 90 lack micro-organisms. So, to make the soil fertile (micro-organism rich) we have to use DESI cow dung. Both of A2 milk and A2 milk giving Cow dung and gomutha complement each other and will have very good positive impact on the society. Thank you so much for the article Dr Sharmaji

Himanshu Srivastava said...

Nice post, Drink A2 milk is very beneficial for kids so it is very important to use only best quality milk. Gopaljee dairy is one of the best quality dairy product manufacturer in India.